Privacy Policy
Last updated: 8 September 2026
Who we are
Cleard is the trading name of Harry Farmer-Hill, a sole trader providing card payment introductions and related support to businesses.
Harry Farmer-Hill is the controller responsible for the personal information described in this policy.
For privacy enquiries or to exercise your rights, email hello@cleardpay.com.
Information we collect
We may collect and use:
Your name, business name, job title and business contact details.
Information about your current card payment arrangements, transaction volumes and requirements.
Information you provide when requesting a quote, submitting an enquiry or discussing an application.
Correspondence and records of our communications.
Technical information, including IP address, browser, device and website activity, depending on your cookie choices.
Please do not submit full card details, passwords or sensitive financial credentials through our enquiry forms.
Where information comes from
We collect information when you contact us, use our website forms or complete our Facebook or Instagram lead forms.
We also obtain business contact information from commercial business data suppliers for telephone prospecting. This may include information originally collected from public business sources. You can contact us to find out the specific source of information we hold about you.
We may receive updates from Verofy concerning an introduction, application or customer relationship we help manage.
How and why we use information
We use personal information to:
Respond to enquiries and discuss your card payment requirements.
Prepare or arrange quotes and introduce you to Verofy.
Assist with applications and related customer support.
Contact businesses about relevant card payment services.
Maintain records of enquiries, introductions and business relationships.
Understand website use and measure advertising performance, subject to your cookie choices.
Protect our business, resolve disputes and meet legal obligations.
Our lawful bases
We rely on the following lawful bases where applicable:
Legitimate interests: Responding to business enquiries, communicating with business representatives, arranging introductions, conducting relevant business telephone marketing and maintaining business records. We consider your rights and reasonable expectations when relying on this basis.
Contract: Where processing is necessary to enter into or fulfil a contract directly with you, including steps you request before entering into a contract.
Consent: For advertising tracking and other activities where consent is required. You may withdraw consent at any time.
Legal obligation: Where processing is required to comply with applicable law.
Advertising enquiries and telephone marketing
When you submit a Facebook or Instagram lead form, we use your details and answers to follow up on your enquiry by telephone or email and discuss a suitable quote.
Meta also processes information under its own privacy policy.
We may use business contact information obtained from data suppliers to make relevant live marketing calls, subject to applicable telephone marketing rules.
You can object to direct marketing at any time. Tell us during a call or email hello@cleardpay.com.
We retain a minimal suppression record where necessary to ensure we respect your objection. Submitting an enquiry does not automatically subscribe you to unrelated email or text marketing.
Who receives your information
We share relevant information with Verofy where needed to arrange a quote, introduction, application or related support. Verofy is responsible for its own processing of information under its privacy notice, which should be read alongside this policy when using its services.
We also use:
Squarespace to host and operate our website.
Zoho CRM to manage business contacts, enquiries and customer records.
Microsoft 365 for email, documents and business administration.
Google Analytics to understand website use.
Meta Pixel to measure advertising results and support relevant advertising.
Google and Meta receive website information according to the tracking technologies in use and your consent choices.
We may also disclose information to professional advisers, public authorities or other parties where required by law or necessary to establish, exercise or defend legal claims.
International transfers
Our technology providers may process information outside the UK.
Where a transfer requires safeguards under UK data protection law, we rely on an applicable adequacy arrangement or appropriate contractual safeguards.
Contact hello@cleardpay.com for information about the safeguards relevant to your data.
How long we keep information
We retain information only for as long as needed for the purpose for which it was collected.
For enquiries and prospective customers, we consider whether the enquiry remains active, the time since meaningful contact and whether there is an ongoing, reasonable business need to retain the information.
For customer and referral records, we consider the duration of the relationship, ongoing support needs, accounting and tax requirements, and the need to resolve complaints or legal claims.
Marketing records are assessed for continuing relevance and accuracy. If you object to marketing, we stop using your information for that purpose and retain only the information needed to honour your objection or meet another lawful requirement.
Information that is no longer required is deleted or anonymised.
Cookies and tracking
Our website uses essential cookies to support its operation.
We also use Google Analytics to understand how visitors use the website and Meta Pixel to measure advertising conversions and support advertising targeting. These technologies may collect device identifiers, IP addresses and information about pages visited or actions taken.
We use consent for Google Analytics and Meta Pixel tracking. You can accept or reject this tracking through our cookie controls and change your choices using the website’s cookie settings.
Rejecting advertising or analytics cookies does not prevent you from submitting an enquiry.
Further information is available in Google’s privacy policy and Meta’s privacy policy.
Security
We use appropriate technical and organisational measures to protect personal information and limit access to those who need it for legitimate business purposes.
No system or internet transmission can be guaranteed completely secure.
Your rights
Depending on the circumstances, you may have the right to:
Access your personal information.
Correct inaccurate or incomplete information.
Request deletion or restriction of processing.
Object to processing based on legitimate interests.
Receive certain information in a portable format.
Withdraw consent where we rely on it.
Your right to object to direct marketing applies at any time.
Withdrawing consent does not affect processing lawfully carried out before withdrawal.
To make a request, email hello@cleardpay.com. We normally respond within one month, subject to applicable legal extensions. We may need to verify your identity.
Complaints
Please contact us if you have concerns about how we handle your information.
You can also complain to the Information Commissioner’s Office:
Website: ico.org.uk/make-a-complaint
Telephone: 0303 123 1113
Changes to this policy
We may update this policy to reflect changes in our services, data use or legal obligations. The current version will appear on this page with its update date.